Score your Amazon Foundations before Q4 finds the cracks

Revenue's the easy half of the P&L. This 6-minute review checks the half that decides how your brand performs at peak and shows you exactly where you're exposed.

A 7-part commercial review for established brands, our Amazon Foundations Scorecard assesses your readiness across the things that count in the Golden Quarter - margin, Buy Box, advertising efficiency, category share - and shows what needs work while there's still time to fix it.

Q4 doesn't create problems. It finds them out.

A strong first half can hide the cracks that peak pulls apart...

Most brands reach mid-year, see revenue up and move on. But underneath it, margin, Buy Box stability and advertising efficiency can all be eroding, and the Golden Quarter has a way of exposing exactly what the summer didn't fix.

The Amazon Foundations Scorecard is the review the top line doesn't give you - quick, free and built to be genuinely valuable:

It takes under 6 minutes
It's completely free
You'll get your customised results instantly

You'll get the sharpest result with your Buy Box %, TACOS and net margin to hand, though you can estimate as you go.

18 questions across 7 areas, scored against your own data - it's the assessment we run with our own clients, made self-serve.

Built by Venture Forge, the award-winning Amazon agency behind over £100m in annual client sales, 8x average return on ad spend and a 98% client satisfaction rate - and trusted by established brands including Thermos, Kodak and American Golf.

Seven commercial foundations. Peak trading on Amazon tests them all

Mid-Year Reality Check

Are you ahead of plan, or just ahead of last year? Here's where to separate the growth you earned from the growth you bought.

Category & Competitive Position

Your numbers look fine in isolation, but the real question is whether your category moved without you.

Revenue vs Profit

What did growth really cost you? Digging deeper into net margin after fees, where it leaks, and whether you're scaling spend into an account that can't convert it.

Consumer Demand & Behaviour

Exploring whether your demand is genuine or promotion-led - and why that distinction decides your Q4 plan.

Advertising Efficiency

More efficient, or just spending more? Reading TACOS, margin and share together rather than just celebrating ROAS.

Prime Day as a Signal

Did Prime Day create growth, or pull demand forward from later in the year? We look at the event as an early read on what's ahead.

The AI Switch

Amazon's discovery has shifted toward intent and content quality. If you're still auditing keyword density, you're measuring the old playbook.

Find the cracks before Q4 does.

7 sections. Around 6 minutes of your time. Get your Peak Readiness Score and a grade for every area of your Amazon business.

Instant score, no sales call required to see it.